Week 22
4th & U
June 2, 2010
On June 2nd, I had a great assignment to shoot a property for Essex Property Trust, Inc, a California REIT. Essex recently opened this community on 4th Street called Fourth & U, not far from the well known University of California, Berkeley.
I was looking forward to the shoot for several reasons. One, it was a great opportunity to work with Essex, one that I look forward to developing into an ongoing, healthy business relationship. I also had not spent much time in Berkeley, and so this gave me the perfect reason to go up and explore a bit. From a photography standpoint, I just enjoy architectural images. The wide angle perspectives and use of lines and shapes can create so much for the eye to take in. You can take your time with the subject, get to know it a little, and find nooks and features you may not have noticed walking by, even hundreds of times. I like how the right image can give a viewer not just information on what a place looks like, but what it feels like to be there.
Thank you to the team at Fourth & U, and to my friends at Essex.
image taken with Canon 5D Mark II, Canon 16-35 2.8L II lens, @ 2.5sec, f8.0 100 ISO
June 2, 2010
On June 2nd, I had a great assignment to shoot a property for Essex Property Trust, Inc, a California REIT. Essex recently opened this community on 4th Street called Fourth & U, not far from the well known University of California, Berkeley.
I was looking forward to the shoot for several reasons. One, it was a great opportunity to work with Essex, one that I look forward to developing into an ongoing, healthy business relationship. I also had not spent much time in Berkeley, and so this gave me the perfect reason to go up and explore a bit. From a photography standpoint, I just enjoy architectural images. The wide angle perspectives and use of lines and shapes can create so much for the eye to take in. You can take your time with the subject, get to know it a little, and find nooks and features you may not have noticed walking by, even hundreds of times. I like how the right image can give a viewer not just information on what a place looks like, but what it feels like to be there.
Thank you to the team at Fourth & U, and to my friends at Essex.
image taken with Canon 5D Mark II, Canon 16-35 2.8L II lens, @ 2.5sec, f8.0 100 ISO
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